An improving economy is bringing new job openings for graduating collegians. Unfortunately, opportunities in the social media industry remain monopolized by a highly disingenuous job title: social media intern. It’s a title manufactured by the nonprofit sector to squeeze critically needed expertise from college students–without paying them what they’re worth.
If your communications plan is not Internet based yet, it had better be soon. If you don’t believe having a social media presence is fundamental to contemporary success, you’d better re-examine your beliefs. And if you think you’re going to mobilize tomorrow’s supporters by half-hearted, cut-rate outreach attempts, think again.