I’ve said it before and I’ll say it again: Macy’s CEO Terry Lundgren will go to the grave–and take the former Marshall Field’s with him–before he and his team get a clue about how to treat Chicagoans.
This weekend, as the respirator plug is pulled on the Marshall Field nameplate once and for all, Federated will finally get to see how well their big advertising push to lure old Field’s customers to the new ‘Macy’s on State Street’ has worked. My guess is not very. One look at the campaign’s commercials and printed ads easily shows why: where’s Chicago? And why would anyone in Chicago–or anywhere else–cares about Macy’s arrival, anyway?
Open your mouth about the impending corporate murder of the Marshall Field’s nameplate by the evil retail overlords at Federated and some heartbroken local will immediately insert their foot and claim the real Marshall Field’s is no more. Is that so?