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New Survey Says Social Media Good for Holiday Business

A new survey from comScore this week (reported in TechCrunch) suggests that social media has a positive effect of holiday purchases. Last week, the survey firm asked 425 shoppers nationwide about their buying habits this holiday season. As many as 28% said that social media had affected their purchasing decisions this year, including online product reviews and Facebook and Twitter posts from friends and trusted influencers.

Yes, Chris Brogan, Social Media Can Save a Local Business

Back in January, new-media marketing maven Chris Brogan (@chrisBROGAN) asked whether social media could save a business. In the face of the TARPconomy, He was hoping to help keep a Peabody, Mass., sandwich shop open. He wasn’t successful. Last month, however, a local Chicago comic shop in economic distress had much better luck when reaching out to a loyal online following.

Four Reasons Why Bloggers on Twitter Shouldn’t Pimp Facebook

The going assumption seems to be all social networking sites are the same: if you like me here, you’ll love me over there. The Internet is a bad place to make assumptions like that. Twitter and Facebook couldn’t be farther apart in the ways–and the whys–their respective communities mingle with each other. Here are four reasons why bloggers using Twitter shouldn’t push their Facebook pages on their followers, told from the perspective of a hapless new follower.