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Why Won’t the CTA Brand the Chicago ‘L’?

It’s a fair question. New York City has its subway. Boston has its T. Washington D.C. has its Metrorail. London has its Underground. Paris has its metro. In all of those cities, the colloquial name for the rapid-transit system is emblazoned on maps and signs, used in official documents, and pushed forward in press releases as a way to help riders–existing and potential–easily conceive of the rail network. So why aren’t the most famous elevated trains on the planet–ours here in Chicago–similarly branded?

Time to End Chicago’s Transit News Blackout

You could fill 25 Soldier Fields with the number of people who use Chicago Transit Authority buses and trains on an average weekday. It would take 1.5 million people–half of Chicago’s population–to do it. That still wouldn’t take into account almost 300,000 additional daily riders of Metra and Pace suburban trains and buses. And most of these 2 million plus people are potential voters. So why doesn’t Chicago’s mainstream media take Chicagoland’s transit beat seriously?

Big Rod and Little Caesar

So the CTA announced Doomsday once again, and not just one Doomsday, but two of them. What luck for Chicagoland transit riders who might miss the elimination of three dozen CTA bus routes in November! Now they’ll be able to enjoy the evaporation of the rest of the system on January 6. What do we have to blame? The unbridled hubris of Rod Blagojevich. And his penis.

CTA Introduces “Bemont Avenue” on 3,000 Wrong Maps

Sometimes I feel a bit guilty about the bad props I give the Chicago Transit Authority. Trouble is, as experience shows, time and again when you give the CTA enough rope, they just seem to hang themselves. Like they just did again, by installing 3,000 on-board system maps–without proofreading them first. ‘Bemont’ Avenue, anyone?