Who says you can’t teach an old Macy’s, Inc. CEO new tricks? Last week, Crain’s Chicago Business and the Chicago Tribune both announced the rollout of a new Macy’s marketing campaign entitled, ‘Take Me to State Street.’ According to the papers, the campaign will be full-court media push highlighting the flagship State Street store as a premiere retail destination. It’s about time.
If you thought you heard a citywide refrain of ‘I told you so’ yesterday, you weren’t imagining things. According to a report in Wednesday’s Chicago Tribune, Federated finally admits feeling financial pain over a hardcore group of former Marshall Field’s shoppers who decided to quit shopping the chain when the nameplate was switched to Macy’s last fall.