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Yes, Chris Brogan, Social Media Can Save a Local Business

Back in January, new-media marketing maven Chris Brogan (@chrisBROGAN) asked whether social media could save a business. In the face of the TARPconomy, He was hoping to help keep a Peabody, Mass., sandwich shop open. He wasn’t successful. Last month, however, a local Chicago comic shop in economic distress had much better luck when reaching out to a loyal online following.

On Chicagosphere: OS Wars, Nonprofit Hijinks, Meatball Sundaes, Trailblazing Bloggers

While I settle down from the throttling I got from my fellow Mac users over my recently announced decision to migrate to Windows 7, here’s a look at the no-less debate-worthy topics I’ve covered lately on Chicagosphere, my byline about the local blogosphere on the Chicago Tribune’s ChicagoNow network.

Are News Exclusives the Meatball Sundaes of Web-Based Media?

Last week, local dining-industry PR shop Restaurant Intelligence Agency wrote a blog post telling clients to concentrate on exclusive media pitches or risk being blackballed by angry reporters. As long as three years ago, however, media watchers began warning that exclusives can actually do more harm than good in a highly interactive, Web 2.0 media world. Who’s right?