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New Survey Says Social Media Good for Holiday Business

A new survey from comScore this week (reported in TechCrunch) suggests that social media has a positive effect of holiday purchases. Last week, the survey firm asked 425 shoppers nationwide about their buying habits this holiday season. As many as 28% said that social media had affected their purchasing decisions this year, including online product reviews and Facebook and Twitter posts from friends and trusted influencers.

Yes, Chris Brogan, Social Media Can Save a Local Business

Back in January, new-media marketing maven Chris Brogan (@chrisBROGAN) asked whether social media could save a business. In the face of the TARPconomy, He was hoping to help keep a Peabody, Mass., sandwich shop open. He wasn’t successful. Last month, however, a local Chicago comic shop in economic distress had much better luck when reaching out to a loyal online following.

Yesterday Robert Feder Opened His Mouth to Change His Feet

This week, former Chicago Sun-Times TV columnist Robert Feder (@robertfeder) managed to stick his foot in his mouth while sticking his tongue in his cheek. The usually scrappy Feder slapped down ChicagoNow’s new WGN-AM Radio weekly show from the pulpit of his own new blog at the web-centric Vocalo Radio. Boy, could I say something about that. But fellow blogger Alexander Russo, the nationally prominent scribe of the popular District 299 Chicago Public Schools watchdog blog, got there first.

Answer Three Questions to Build Better Blog Traffic

Local bloggers can lose a lot of sleep figuring out how to boost their traffic numbers. Following a cardinal rule from the world of public relations might help. Don’t just know who your audience is today: know who you want your audience to be tomorrow. Answering three simple questions right now will help you determine who those audience members should be…and how to reach them.