A new survey from comScore this week (reported in TechCrunch) suggests that social media has a positive effect of holiday purchases. Last week, the survey firm asked 425 shoppers nationwide about their buying habits this holiday season. As many as 28% said that social media had affected their purchasing decisions this year, including online product reviews and Facebook and Twitter posts from friends and trusted influencers.
Ever wish there were a website that listed every single holiday lights display in Chicago and the Chicagoland suburbs? (I know I have.) I’m happy to tell you, there is just such a website: Chicagoland Christmas Lights!
Back in January, new-media marketing maven Chris Brogan (@chrisBROGAN) asked whether social media could save a business. In the face of the TARPconomy, He was hoping to help keep a Peabody, Mass., sandwich shop open. He wasn’t successful. Last month, however, a local Chicago comic shop in economic distress had much better luck when reaching out to a loyal online following.
This week, Windy Citizen editor & publisher Brad Flora (@bradflora) had a great idea–ask a group of local bloggers to throw their names behind a community Christmas party for our readers. It’s an all-inclusive community holiday meetup–and if you’re reading this post, you’re invited!
(Update 2/23/10) Today, Bill Leff relinquished his weekend gig as host of WGN’s ChicagoNow Radio. Here’s a look back at my experience with Leff and his former radio show from last November. Back then, an angry Leff told me I was ‘replaceable’ a minute before air time. Ah, karma.
An out-of-state community-branding consultant proposes a new Oak Park, Illinois, visitors bureau logo for the upscale, west-suburban town that looks a lot like…well…a phallus.
What would you do if your municipal branding consultant suggested at a public board meeting that your town’s new logo look like a penis? If you live in Oak Park, Illinois, this isn’t a hypothetical question.
This week, former Chicago Sun-Times TV columnist Robert Feder (@robertfeder) managed to stick his foot in his mouth while sticking his tongue in his cheek. The usually scrappy Feder slapped down ChicagoNow’s new WGN-AM Radio weekly show from the pulpit of his own new blog at the web-centric Vocalo Radio. Boy, could I say something about that. But fellow blogger Alexander Russo, the nationally prominent scribe of the popular District 299 Chicago Public Schools watchdog blog, got there first.
Gay wedding and commitment-ceremony planning is big business on both coasts. So why is it so hard to find an out and proud gay wedding planner in Chicago?
Local bloggers can lose a lot of sleep figuring out how to boost their traffic numbers. Following a cardinal rule from the world of public relations might help. Don’t just know who your audience is today: know who you want your audience to be tomorrow. Answering three simple questions right now will help you determine who those audience members should be…and how to reach them.