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FTC’s Material Disclosure Equals Best Practice for Bloggers

Last November, the Federal Trade Commission caused a group heart attack among bloggers and online advertisers when the agency announced its intention to regulate online endorsements. As the new rules debut this month, however, the only bloggers with cause to fear are the ones who consider their viewers purely as a means to a financial end, rather than as a community of real people worthy of respect.

Analyzing Helen Shiller’s Response to the Uptown Riot Controversy

Yesterday afternoon, Alderman Helen Shiller posted a lengthy response on the 46th Ward website regarding the widely viewed August 13th Uptown riot video and the firestorm of controversy surrounding it. Given the gravity of the situation for Uptown residents, it’s a response worthy of a line-by-line analysis by a communications strategist. Being one, myself (how useful is that?), that’s exactly what I’ve done. Read on to learn why I think Shiller’s response doesn’t fit the crime.

Four Reasons Why Bloggers on Twitter Shouldn’t Pimp Facebook

The going assumption seems to be all social networking sites are the same: if you like me here, you’ll love me over there. The Internet is a bad place to make assumptions like that. Twitter and Facebook couldn’t be farther apart in the ways–and the whys–their respective communities mingle with each other. Here are four reasons why bloggers using Twitter shouldn’t push their Facebook pages on their followers, told from the perspective of a hapless new follower.