Tag archive for ‘web 2.0’
Last week, local dining-industry PR shop Restaurant Intelligence Agency wrote a blog post telling clients to concentrate on exclusive media pitches or risk being blackballed by angry reporters. As long as three years ago, however, media watchers began warning that exclusives can actually do more harm than good in a highly interactive, Web 2.0 media world. Who’s right?
Yesterday, while I was engrossed along with the rest of the planet in the historic inauguration of President Barack Hussein Obama, I was stopped in my tracks by a visit to the White House homepage. It’s nifty, new, and finally Web 2.0.