Tag archive for ‘Evil Squirrel Comics’
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New Survey Says Social Media Good for Holiday Business
A new survey from comScore this week (reported in TechCrunch) suggests that social media has a positive effect of holiday purchases. Last week, the survey firm asked 425 shoppers nationwide about their buying habits this holiday season. As many as 28% said that social media had affected their purchasing decisions this year, including online product reviews and Facebook and Twitter posts from friends and trusted influencers.
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Yes, Chris Brogan, Social Media Can Save a Local Business
Back in January, new-media marketing maven Chris Brogan (@chrisBROGAN) asked whether social media could save a business. In the face of the TARPconomy, He was hoping to help keep a Peabody, Mass., sandwich shop open. He wasn’t successful. Last month, however, a local Chicago comic shop in economic distress had much better luck when reaching out to a loyal online following.
