CHICAGO CARLESS

(Photo: Notice anything missing? Original Credit: Steven Dahlman.)

There are two ways to brand and position a world-famous residential tower: the right way; and the way downtown Chicago’s Marina City condo board is planning to go about it.

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(Photo: The view from here. Credit: Looper.)

“Tell me the truth: should I move to Marina City?” If there’s one question I hear more than any other, it’s that one. Over the past year, Chicago Carless has become a go-to site for information about life here at the corncobs — in all its sometimes glorious and sometimes gory details. Because of this, I get a fair amount of email from people facing an opportunity to own or rent here. With goings-on of the caliber that I’ve journaled at Marina City in the past year, I don’t blame anyone for wanting help to identify their comfort zone with the towers.

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